Four ways Medical Device Marketers can win in 2018.
For the last 15 years device marketing has been big business at the Mortar. As an agency on the forefront of technology and healthcare marketing, we took a step back and asked ourselves what we would...
View ArticleLessons in testing. When a good A-ha goes bad.
I never cease to be amazed by the power of small amounts of testing. I’m reminded of a Mortar client that made water out of thin air (they said it involved condensation, I’m pretty sure the dark arts...
View ArticleWhy No is the very last word in Marketing
Oh sure, we’ve read the books about the power of saying no. Saying No is the key to success in any management role. Which would be fine if it wasn’t so darn tough. Marketing is hard enough without...
View ArticleSorry, not sorry, Sarah Connor. Mortar is rocking AI.
The launch of Varian’s Ethos ™ therapy today marks Mortar’s fifth foray into machine intelligence* this year. We kicked off 2019 with Cloudability and machine learning (ML) in the cloud. Apptio...
View ArticleSF AIDS Foundation
In honor of AIDS Is Not A Crime Awareness Day on February 28, we thought we might share the Manifesto we developed during our rebranding of the SF Aids Foundation. The post SF AIDS Foundation appeared...
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